Choosing an event room is the first step in creating an immersive brand experience. The venue will set the tone for the event’s design and feel. However, because the venue has such a large impact on how the event feels, it’s critical to select the ideal venue that will deliver on experience. When it comes to selecting the right location for an immersive brand experience, there are a few things to keep in mind.
The Venue’s Location
When it comes to choosing an event site for an immersive brand experience, there are numerous factors to consider. One of them is the location. The way your participants view and experience the rest of the event is influenced by how they arrive. So, especially if there will be alcohol served, think about whether your site is accessible by public transportation.
Your guests will most likely be cabbing in or travelling to sites outside of the city. Is there enough parking on-site for attendees who will be driving? Or, if parking is likely to be a problem for attendees, will you be able to engage a valet service? If your budget allows, you could want to explore assisting with guest arrival by providing transportation for destination destinations that complement the brand.
Layout of the Venue
Focus on how the event arrangement may complement your brand experience while looking at different venues. The arrangement of the venue can provide insight into the flow of your event, allowing you to better organise experiences along the route. A venue with multiple floors (such as a museum or a library) could be a terrific backdrop if you want participants to explore and find something new at the event. However, if the brand experience you’re planning is to be shared, a ballroom would be a better choice.
Considering the layout of the facility will also reveal any potential accessibility concerns. Knowing how your guests will enter and exit your event should be high on your priority list before you schedule it.
Some of the most memorable brand encounters take into account a city’s or neighborhood’s local flavour. So, before you rent the venue, gather ideas from the surrounding area and incorporate them into your event. Is there a must-try dish that would complement the catering menu for your brand experience? Understanding how your caterer (or your venue’s recommended caterer) can fulfil your food and beverage goal can help you construct your brand experience.
Many cities and communities, likewise, offer particular areas of interest that can enhance the brand experience. Incorporate these aspects into the event design to offer participants a sense of place in the neighbourhood or city where the event is being held.
Amenities of the Venue
Last but not least, amenities should be considered while choosing a location for an immersive marketing experience. Various event facilities will be required depending on the experience you intend to create. For example, if your event will include video-based attendee involvement, you’ll need a location with reliable wifi. Alternatively, if your event is heavily decorated, a location that is more of a blank canvas will function better than one with built-in design. You can also hire furniture from some venues, but make sure it supports the idea and experience you’re attempting to create. Include a line item in your budget for custom furniture if it doesn’t work with your event design.